PR agency

PR agency with creative approach and human touch. Always here for you. Let’s create great stories together!

Public Relations    •    Product and Services PR   •    Corporate Communications    •    Internal Communications   •     Crisis Management    •   Donation and Sponsorship Programs    •    Media Monitoring and Analysis    •    Social Media Management    •    Creative Strategy Planning    •    Publicity Planning    •    Brand Reputation Enhancement    •    Press Conference Organization and Management

Areas of Work

High-tech    •    Education    •    Science    •    Lifestyle    •    Healthcare    •    Fashion    •   Ecology   •   Sports and Recreation    •    Tourism    •    Culinary Arts    •    Start-up    •    Culture    •    Charity    •    Social Responsibility    •   Automotive Industry   •    Public Awareness Projects


Our History

IPPR’s story began at the beginning of 2013. At that moment, Irena Pavčič, long-time director of the PR and event department at Publicis Groupe Slovenija, decided to start her own business.  She founded a brand new PR agency called IPPR. Since then, the agency has pursued the path of continuous growth and development.

Our Team

Irena Pavčič, CEO

irena.pavcic [@]

Petra Kregar, senior consultant

petra.kregar [@]

Maruša Fakin, consultant

marusa.fakin [@]

Nina Manfreda, junior consultant

nina.manfreda [@]


Boštjan Lisec
Iztok Lemajič


Mesarska cesta 22
1000 Ljubljana

DŠ: SI15571386


❝The Central European regional office of Air France and KLM has been working with IPPR for a year now. We are absolutely satisfied and happy with the service we get, reliable, consistent high level.  The agency is helpings us to build a positive reputation for both brands in Slovenia and we can always count on our account manager:  Petra’s  proactivity.
Kitty Balogh, Regional Marketing & PR manager Air France/KLM


❝I have been working with Irena for several years. She is very proactive, reliable and creative, and above all, she never forgets about her client and about her responsibilities. She understands the client’s visions and expectations at a higher level.❞
Ivo Boscarol, CEO of Pipistrel


❝Irena is Mbappe in her business!❞
Urban Jovanovič


❝IPPR? Yes, they are the best!❞
Ivan Sarajlić, Liburnia Hotels & Villas


❝In recent years, sports sponsorship has become one of the Hisense main strategies to generate brand awareness. Notably, we cooperate with different business partners around the globe. One of our respective partners in Slovenia is IPPR agency that helps our marketing teams plan and carry out various successful activities. The main goal of all these activities is to enthrall potential customers with our products and services.
Franjo Bobinac, Vice President for Global Marketing, Hisense International Co., Ltd.



❝The professionalism and knowledge shown by employees in IPPR agency deserve every commendation. They are always willing to devote their time and discuss topics important to us, as well as to answer all our questions. It is our pleasure to work with IPPR agency and recommend them without reservation.❞
Ksenija Đorđević, Marketing manager at AMC Networks International


❝I began working with Irena three years ago. Since the first meeting, we have had special and positive energy between us that still accompanies our collaboration today. She embodies all the values that I pursue and appreciate in the partners that we work with. She is a highly professional and responsible person who completes her job with perfection.❞
Alenka Potočnik Anžič, Deputy General Manager of Marketing Department at Hisense International


❝For quite some time now I have been thinking that our company needs a professional and high-quality PR. I have worked with Irena on several projects. She has always impressed me with her energy and creative approach. That is why the IPPR agency was my first choice. Our cooperation runs very smoothly. I would highly recommend the agency.❞
Sašo Šketa, Culinary blogger,


❝IPPR is our indispensable partner, our right hand in market positioning and communication on the Slovenian market, and our great help in establishing new contacts and future successful collaborations. For me, working with IPPR is carefree – I always know that the IPPR team will take care of everything we agree upon from A to Z without mistakes and with their special “touch”. They are at the same time very professional and have a pleasantly relaxed manner. Over the years of cooperation, IPPR and Irena have become our close business partners and we simply cannot imagine our public relations without them anymore.❞
Nuša Korotaj, General manager, Terme Sveti Martin


❝We, engineers/researchers are often not very skilled in communicating our work and its added value to the general public in a simple, understandable way. Our partnership with IPPR agency has resulted in the successful promotion of our faculty and the perception of our faculty in the media is being positive. Irena and her team are professional, reliable and proactive. At the same time, working with her is inspiring due to her personality. She gives you the feeling that even in the most challenging situations she will be able to give you an advice and offer her help.❞
doc. dr. Simona Savšek, Faculty of Civil and Geodetic Engineering


❝We have been working very well with the IPPR agency for many years. A couple of years ago, we designed and carried through the high-profile campaign “Don’t wait, become a donor” together, which encouraged many people to consider and decide about the donation of their organs. The skills and communication expertise of our partners at the agency have been extremely helpful in raising awareness about our work and encouraging people to come to a decision. It means a lot to us that we can always count on them and that together we are creating a better tomorrow.❞
Chief physician Danica Avsec M.D., councillor, deputy director of Slovenija-transplant institute


❝Irena’s most remarkable trait is that she gets the job done, as was agreed, without any reminders. She works on individual projects as well as whole strategies, and is helping us implement our plan of improving the reputation of high-tech professions in Slovenia.❞
Prof. dr. Janez Bešter, Faculty of Electrical Engineering, University of Ljubljana


❝What is true for the entire event this year is also true for the media publications – both exceeded the expectations of the organizers.
Prof. dr. Marko Munih about DIR 2023, Faculty of Electrical Engineering, University of Ljubljana


❝You are one of the best on the market. You have style and human touch which is a winning combination.
Simon Šketa,


❝If you have heard of the Simbioza project, you know that its success is the result of many people working hard, but Irena was the project’s “PR mother”. With her know-how, perseverance, creativity, diligence and dedication she has helped us connect Slovenia. With Irena I have always felt that she engages in the work in a professional manner, with a special commitment.❞
Žiga Vavpotič, Chairman at Outfit7 Ltd


❝Being able to explain to everyone what my research work is about and how the results of my research are changing the world and our lives is not easy. However, researchers are increasingly aware of the importance of communication with the public. Irena often helps me with her vast experience. She has enabled me to communicate more effectively, so now I can better explain to everyone what I’m doing and why.❞
Prof. Dr. Damijan Miklavčič, one of the world’s most prominent researchers in the field of electroporation (Faculty of Electrical Engineering, University of Ljubljana


❝Irena is my biggest motivator.❞
Saša Vugrinec, CEO Scribo PR


❝I think that a good PR specialist is born, not made, and Irena was definitely born for her job. This is her lifestyle. Her clients can feel this and that is why they trust her.❞
Mitja Petrovič, founder and former CEO of Publicis Slovenia

Notice on personal data protection

At the agency IPPR, Marketinške storitve in odnosi z javnostmi, Irena Kovač, s.p., Mesarska cesta 22, 1000 Ljubljana, we value your privacy.

We process your personal data (name, surname, e-mail) in accordance with article 6f of General Data Protection Regulation (GDPR). We send different information about our clients that we consider to be of interest for your work at the outlet you work at. Without your personal data we cannot fulfil our mission as well as we would like. Since we only use the data exclusively to send e-mail for news outlets, intended to inspire publication of news articles, we do not consider this to be too big of a privacy breach.

We think it is of interest to you as well to receive current news regarding your work. Occasionally, data will be processed for the same purposes in our name by independent contractors, Petra Kregar, Maruša Fakin and Nina Manfreda, working under the brand IPPR. We will not share your data with any third party. If we ever entrust your personal data (e-mail) to outside partners, we will make sure they keep them safe. You can also unsubscribe from receiving e-mail anytime by replying to the message and simply writing UNSUBSCRIBE. In that case, we will immediately remove you from the mailing list and delete your e-mail.

We will keep the data until necessary for the fulfilment of the aforementioned goals or until you unsubscribe or demand erasure.

Please refer any question, request or demand regarding GDPR to irena.pavcic[@] You can request a correction of your personal data, permanent erasure of your personal data, data portability and access to your personal data that we have anytime. You can also object to processing and demand unobstructed direct transfer of your data to another controller in written form at irena.pavcic[@]

Agency IPPR, Irena Pavčič, CEO